Tyler Eldridge is a Senior Designer and Illustrator living in Brooklyn, New York. His work bridges strategy, brand identity, type design, motion, and digital ecosystems. Currently full-time at DesignStudio, a studio that specializes in utilizing technology as tools, pushing the boundaries of how we build brand systems. His past experience includes working for a range of clients from SaaS startups to legacy brands in a range of industries. He believes that design is only as good as how its used, and has a passion for balancing emotive storytelling with systemization.

 

















Going2023
CreditsDesignStudio

TeamCreative Director: Eric Ng
Client Services: Magali Johnson
Design Director: Emma Barrett
Strategy: Andie Wexler

Design: Tyler Eldridge,
Mo Hy
Motion: Patrick Blake, Bekki Leahy
Illustration: Olivia Malone



RoleDesigner
Project InformationFounded in 2015 as a small newsletter for family and friends, Scott’s Cheap Flights has since grown into a thriving community of over two million members. With a team of more than 60, the company has evolved far beyond its original focus on “cheap flights.”
    At the heart of Going’s new strategy is their unique ability to open the world to travelers in surprising ways. The brand idea, “invite the unexpected” empowers travelers to spin the globe, discover something unplanned, and embark on adventures they may not have otherwise considered.
    To reflect this evolution, the brand adopted the new name “Going,” which conveys curiosity, energy, and the excitement of exploration. The identity system builds on the idea of spontaneity, with interactive elements designed to surprise users with every spin of the globe.







Parloa2025CreditsDesignStudio

TeamCreative Director: Joe Hewitt
Strategy: Joe Hewitt
Client Services: Rachel Honigman
Design Director: Filipe Peregrino
Design: Tyler Eldridge, John Keough, Kimia Fariborz
Motion: Charlie Keeper

RoleSenior Designer

Project InformationParloa is one of the leading agentic AI platforms in the US and Europe, reimagining how enterprises connect with customers. After achieving unicorn status with its Series C round, the brand needed to stand out in a market crowded with AI applications. Instead of focusing on technology alone, we shifted the narrative toward the end goal: building meaningful relationships between companies and their audiences.
    Customer interactions are often high-friction, reactive, and disconnected, costing businesses both revenue and loyalty. Parloa’s technology closes this gap by making every exchange personal, preemptive, and lasting. This repositioning framed the brand not as a tool to install, but as a pathway to stronger, more valuable customer relationships.
    The new identity centers on emotional depth, with a symbol of overlapping ellipses that form a subtle “P” and evoke conversation bubbles. This system reflects the dynamic nature of dialogue and the connections Parloa enables.The refreshed brand signals international ambition and positions Parloa as a leader in building human-centered AI.








Betterfly2024CreditsDesignStudio

TeamCreative Director: Alexis Sellal
Client Services: Rachel Honigman 
Design Director: Filipe Peregrino
Design: Tyler Eldridge, Adrian Lee
Motion: Bekki Leahy

RoleSenior Designer, Illustrator

Project InformationBetterfly reimagines insurance by transforming it from something reactive into a proactive tool that rewards healthy habits. Its purpose, “turning habits into waves of positive change,” or The Betterfly Effect, shows how small actions can create meaningful impact.
    The experience is built around personalization, with supportive messaging, a design system that conveys human energy, and a gamified app journey. Users collect tokens, track progress, and contribute to causes they care about, making the process both engaging and empowering.
    Illustrations represent ten wellbeing pillars, from nutrition to education, serving as markers of achievement along the way. At the center is Buddy, an avatar protected by a dynamic energy bubble, who guides users and connects the app experience to the larger brand identity.








AutoPilot2024CreditsPersonal

ApplicationsNaming, Strategy, Identity, Illustration, Packaging, Art Direction, Digital Design

Project InformationAutoPilot began as a passion project inspired by coffee and the emotional ritual surrounding it. In a category dominated by heritage and ingredient-driven brands, the concept instead focused on the states of mind sparked by needing energy, daydreaming, and the almost out-of-body experience of a great brew. This led to a visual world rooted in mythical landscapes and space travel.
    The identity system uses glowing gradient palettes to capture energy, paired with typography inspired by vintage sci-fi posters. Geometric forms and cartography lines nod to maps and futuristic games, giving structure to otherwise fluid layouts. Together, these elements balance routine with imagination, grounding the brand in both familiarity and wonder.
    Illustrations extend this system with simplified geometric shapes, reflecting how memory reduces repetitive experiences to essential forms. AI-generated imagery builds fantastical, dreamlike environments where the brand lives, reminiscent of reality but twisted into something surreal. This fusion of design and storytelling establishes AutoPilot as a brand that turns a daily ritual into an otherworldly experience.


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