Parloa2025Project InformationParloa is one of the leading agentic AI platforms in the US and Europe, reimagining how enterprises connect with customers. After achieving unicorn status with its Series C round, the brand needed to stand out in a market crowded with AI applications. Instead of focusing on technology alone, we shifted the narrative toward the end goal: building meaningful relationships between companies and their audiences.
StrategyCustomer interactions are often high-friction, reactive, and disconnected, costing businesses both revenue and loyalty. Parloa’s technology closes this gap by making every exchange personal, preemptive, and lasting. This repositioning framed the brand not as a tool to install, but as a pathway to stronger, more valuable customer relationships.Identity SystemThe new identity centers on emotional depth, with a symbol of overlapping ellipses that form a subtle “P” and evoke conversation bubbles. This system reflects the dynamic nature of dialogue and the connections Parloa enables.The refreshed brand signals international ambition and positions Parloa as a leader in building human-centered AI.CreditsStudioDesignStudio
TeamCreative Director: Joe Hewitt
Strategy: Joe Hewitt
Client Services: Rachel Honigman
Design Director: Filipe Peregrino
Design: Tyler Eldridge, John Keough, Kimia Fariborz
Motion: Charlie Keeper
RoleSenior Designer